Nurturing talent and passion

Long-term relationships

Kiwis build communities around sport, so as our way of contributing we’ve devoted time, resources and a lot of heart to regional and national sports bodies. Under our three brands, Altherm, First and Vantage, we’ve built long-term relationships with a variety of teams and individuals; nurturing talent and passion from the high-performance international level all the way through to grassroots sports. 

Backing the Chiefs

In rugby, we love to get behind our local team, the Gallagher Chiefs, who we support with First Windows and Doors. Among many initiatives, First likes to offer unique fan experiences at the Chiefs home games; and our Ball Skills events offers young fans an opportunity for exclusive training sessions with key members of the Chiefs.

Engaging the community

“APL (First Windows and Doors) have been a great long-term partner of the Chiefs Rugby Club, who leverage their sponsorship to create memorable opportunities for the community. One of this year's highlights was seeing the joy in kids' faces that travelled from far and wide (some over 4 hours) to participate in a community coaching clinic with their rugby idols.” Simon Graafhuis, CEO Chiefs Rugby Club. 

A “fantastic partnership” with hockey

It's a similar story in hockey, where we’re the naming rights sponsor of the Vantage Black Sticks and principal partner of Hockey New Zealand, supporting our top players to success. We also help nurture the growth of participation in the sport, creating unique experiences where budding talent can learn from the country’s best. “It’s a fantastic partnership and integral to taking our teams to the world and growing our game" says Hockey New Zealand CEO Anthony Crummy.

Motorsport winners

We have put our weight behind a handful of talented individuals in a variety of motorsport. Including Super Cars, Rally and Motocross. Altherm sponsors the legend of New Zealand motocross - Josh Coppins - and his talented racing team.

Our Community Hub

We’re deeply committed to the success of our region and supporting our community. Happily, our cornerstone sponsorship of the Grassroots Trust Velodrome achieves both. Read the full story

Tread Lightly

Tieke Golf Estate, a world-class course offering an exceptional experience for golfers of all levels. With its innovative, sustainability-focused design, Tieke sets a new standard for modern golfing in New Zealand. APL supports Tieke in providing a unique sporting experience, an asset for the community in a stunning Waikato setting.

Best in Showjumping

Takapoto Showjumping delivers a world-class equestrian experience, bringing riders and spectators together in a premium Waikato setting. The event showcases top-tier competition while supporting the growth of equestrian sport in New Zealand.